The quality of advertising at the IPL has declined. Brands must focus on creativity and consistency to stand out in the ...
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...
IPL offers something for everyone, from high-octane on-field action to massive digital dominance. People are even gaining ...
Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...
(Image credits: Freepik) As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on the pitch, but in advertising. With record ...
Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...
JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad ...
Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...
The Financial Express on MSN3d
IPL 2025: The money, the ads, and the battle for brand supremacyWith digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.
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