The quality of advertising at the IPL has declined. Brands must focus on creativity and consistency to stand out in the ...

IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

(Image credits: Freepik) As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on the pitch, but in advertising. With record ...

Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...

Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

IPL begins tomorrow and if the details of the current investigation are made public during this ad season, ad revenue from ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...