The quality of advertising at the IPL has declined. Brands must focus on creativity and consistency to stand out in the ...

Rajat Patidar takes over as captain of Royal Challengers Bengaluru (RCB), succeeding Faf du Plessis. Still in search of their ...

With a popular song from the movie Bahubali, the franchise made a video, where they announced the joining of South African explosive batter and wicket keeper Heinrich Klaasen with the SRH squad ...

Here’s the substantial prize money gap between IPL and WPL, with IPL offering significantly more than WPL for winners and ...

Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...

Elan Group is challenging industry norms by betting heavily on in-house marketing and brand building. While competitors rely on external agencies, Elan's 17-person team handles everything from digital ...