The Ministry of Health and Family Welfare has written to the IPL chairman and the BCCI asking for a strict ban on tobacco and ...

The broadcaster said it is witnessing strong demand from advertisers from various categories such as air-conditioners , FMCG , paints and fintech among others for the upcoming season of IPL.

“The expectations from this season of IPL are no different than other seasons. The format is one of the most rewarding ones for advertisers given its reach and impact. The estimated ad revenue ...

Ahead of the high-stake IPL season, where brands park a major share of their ad spend, this move aims to bring more transparency to digital ad measurement, particularly for live sports.

As IPL’s digital ad ecosystem evolves, this move could set new standards for the Indian advertising industry, making third-party verification an industry norm rather than an exception.

In the first instance for Indian live sport, JioHotstar has joined hands with global leader in audience measurement Nielsen to launch third-party ad measurement for digital ads during the Indian ...

Through detailed brain mapping studies, Reliance has discovered that ads streamed during IPL matches achieve up to four times greater engagement than those on platforms like YouTube and Instagram ...