Dream11. Gaming platform Dream11’s 3 Idiots campaign titled #SabKhelenge has been winning all kinds of accolades this season. The multi-starrer ads can be best described as the meeting of India ...

The ad market is neither bullish nor flush with funds. “Though data is awaited, IPL may see a marginal 5-7% jump in total ad revenue, if that,” said a media agency head.

As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on the pitch, but in advertising. With record-breaking digital viewership ...

The report says the 15th edition of IPL has registered a 4% increase in the average ad volume per channel when compared to 13 matches over IPL 14. While IPL 15 has 21 matches, the previous season ...

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

The IPL has an enviable track record in maximising ad revenue by creating, and selling, space. However, a survey by global ad agency Dentsu Media suggests the league may have been guilty of overkill ...

The ad-supported tier is currently unavailable in India, but in the US, the standard “with-ads" tier is available for $6.99, or around ₹ 580, a month (less than half the $15.49/month for the ...

IPL 2025 ad rates drop to 2024 levels due to CCI raids, impacting last-minute deals and ad spends. Sources say prices for a 10-second ads for television (SD+HD) closed at ₹15-16 lakh and for CTV ...

Dream11, for instance, spent Rs 1,730 crore on ad placements and achieved a 37.7% recall rate. On the other hand, brands like Vimal and Parle spent significantly more—over Rs 3,000 crore each ...