Dream11, for instance, spent Rs 1,730 crore on ad placements and achieved a 37.7% recall rate. On the other hand, brands like Vimal and Parle spent significantly more—over Rs 3,000 crore each ...

According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting ...

For television (SD + HD feeds), 10-second ad slots for IPL were priced at Rs 18 lakh, a 9.75% hike from Rs 16.4 lakh in 2024. The standalone CTV rate floated by JioStar was Rs 8.5 lakh per 10 seconds.

New Delhi: The Indian Premier League (IPL) 18 continued to attract advertiser interest, with the first 70 matches (from March 22 to May 27, 2025) recording a modest 0.4% increase in TV ad volumes ...

A 10-second TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400 per mille (thousand impressions).

CTV ad spots (average ad spots per match) rose to 94 in week 4 of IPL from 78 spots in week 1, seeing a 20% growth, a report by the firm said. JioCinema is streaming the IPL for free on connected ...