With record-breaking digital viewership and a shifting consumer engagement landscape, IPL’s marketing playbook is evolving. While some brands continue to pour money into traditional ad slots ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

MUMBAI: As Pepsi and Coca-Cola reignite their decades-long fizzy feud ahead of the the IPL 2025 and the coming blazing summer ...

The Union Health Ministry has requested the Indian Premier League (IPL) to ban tobacco and alcohol advertising within ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half Time’ campaign push. And just like that, the cola clash is back, cutting ...

The case study describes how Pepsi in India beat competition for the first time in three years in terms of equity scores/brand love by inviting consumers to create a TV ad for the brand ahead of the ...