Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

The ad is co-created with Havas Creative ... “Half time’s when legends shine—Pepsi’s just jealous.” With IPL 2025 around the corner and an early summer onset, the cold drink wars are ...

The Union Health Ministry has requested the Indian Premier League (IPL) to ban tobacco and alcohol advertising within ...

The Cola wars have reignited, and this time, Pepsi is back with its signature wit. In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign ...

With IPL 2025 around the corner ... The campaign launched with a striking full-page print ad in The Times of India, positions Pepsi as the ultimate all-day refreshment—contrasting Coca-Cola ...

The case study describes how Pepsi in India beat competition for the first time in three years in terms of equity scores/brand love by inviting consumers to create a TV ad for the brand ahead of the ...