Identify Niche and Ideal Client Understand Cultural Nuances for Global Services Understanding cultural and regional nuances is crucial when identifying your ideal customer, especially in a global ...

While surveys provide valuable insights, only a small percentage of customers typically participate, limiting the scope of ...

Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III. "How to Identify the Best Customers for Your Business ." MIT Sloan Management Review 54, no. 2 (Winter 2013): 53–59.

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

To give a real life example, we helped Ferrari identify actual potential customers from visitors who were just looking at pretty pictures. Users deemed as potential consumers would be those who ...

Customer acquisition might be the backbone of business growth, but customer retention is what sustains long-term success. In a competitive market where customers have endless options, reducing ...

Simon Proudler, Managing Director at Available Car, highlighted the importance of using reliable data to enhance customer service: “Identifying vulnerability can be challenging and requires ...