Now, Instagram has expanded the Insights page to include new metrics for both Reels and Live. An Instagram product staffer explained the update, metrics like "reach," and what's next. See more ...

Instagram Metrics Understanding These are the individual data points you have collected based on your post's performance. Many metrics are categorised into engagement, reach, impressions, and ...

The goal, he explained, is to make Instagram feel less “like a competition.” The testing is going to happen in Canada ahead of presumably a wider rollout, depending on how it’s received there.

Instagram is also adding a “Views Over Time” metric that shows creators how many views their reel has received so far compared to the average views they normally get over the same time period.

Instagram is making “views” the primary metric across all of its formats, meaning that creators will be able to track the same metric across Reels, Stories, and photos.

Instagram To Prioritise 'Views' Over Likes: What Creators Need To Know About The New Metrics For Reels, Stories, Photos & Carousels To give creators a better understanding whether it is a Reel, a ...

Facebook, like Instagram, will use “views” to measure how content on the platform is performing, regardless of format.

Again, Instagram will judge what you’ve enjoyed in the past (measured via the imperfect metrics of likes, saves, shares, and how much of the video you watch) ...