Best integrated B2B marketing campaignWinner: RockwoolAgency: IAS Smarts B2B. Skip to content "> Advertise with Us "> Contact Us. Marketing Areas Close Marketing Areas Open Marketing Areas. MARKETING ...

Email marketing solutions provider, Responsys has launched a new tool designed to build, schedule and track social media campaigns including revenue. The tool is designed to allow marketers to track ...

Before landing on the right campaign or integrated strategy, ... Indeed, Adobe, Sage and Square have successfully leveraged TikTok for B2B marketing campaigns.

As we embark on a new year, let’s examine which popular B2B campaigns reigned supreme last year so that you can win your next set of corporate awards. Campaign #1: Innovative Use of AI in B2B ...

Integrating Purpose Across B2B Channels. To be effective, your brand's purpose needs to be integrated into every part of your marketing strategy, from website content and email campaigns to sales ...

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

GenAI in B2B Email Marketing to Cut Email Production Time. Email marketing, though pivotal in B2B, is time-consuming. Here's how GenAI changes the game: Shifting the focus: Marketers can now ...

Without a doubt, the use of generative AI and machine learning will continue to revolutionise B2B digital marketing. It can enable more personalised marketing experiences, improve customer ...

Why B2B Marketing Analytics Is Important In 2025. Every decision maker you target has their own quirks (what they click, what they skim and what makes them roll their eyes).

Workday — B2B Marketing Executives Award winner. Workday will reveal how it transformed its campaign framework to tap the power of the entire marketing organization, driving greater efficiency ...

Purpose-driven marketing. For many marketers, one of the most powerful brand levers continues to be its purpose. Saha shared Dell’s work in this field as an example of how it brings together the B2B ...

The rise of B2B influencer marketing reflects key industry trends, including: Growing importance of digital research in purchasing decisions Rising demand for practical, application-focused content ...