An integrated marketing communication plan may leverage its multiple promotion sources. A print ad might direct consumers to enter a contest or sign up for personalized savings on a web site.

In the traditional approach to marketing communications, businesses and their agencies plan separate campaigns for advertising, press relations, direct marketing and sales promotions.

The best marketing strategy in the world will fail if you are unable to get the right message to your potential customers at the right place and the right time. “No matter how great your product or ...

Whether you call it an integrated marketing communications plan (IMC), an engagement plan or simply a marketing plan, it’s the formal document that justifies and guides the marketing investment.

The importance and the necessity for having an integrated marketing communications plan; Tying marketing strategy to business objectives vis-à-vis the marketing brief; Consumer Research and Insights.

Developing a Creative and Innovative Integrated Marketing Communications Plan: A Working Model by James R. Ogden This book addresses concerns for an audience ranging from start-up entrepreneurs to ...

Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know. VIP CONTRIBUTOR Andy Betts ...

Using integrated marketing communications is like putting all your marketing efforts in sync with one central message. This makes sure that your customers have a consistent experience with your brand.

Lawrence is a frequent keynote speaker on topics ranging from integrated marketing communications leadership to mentoring, and is the author of a chapter — “Collaboration, Tireless Enthusiasm, and ...