Claiming to have almost 800 product lines of alcoholic and non-alcoholic ranges, its own portfolio of beer and cider brands includes Tennent’s, Magners Irish Cider, Magners Rosé, Heverlee ...

The Irish cider market was worth €366 million at the start of 2015 ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...