Beauty fans have been raving about the most recent makeup trend - jelly beauty - and with brands such as e.l.f and Milk ...

Releasing with what felt like instant TikTok virality, the blush stick comes in four shades and, as the name suggests, has a soft, gelatinous texture. The product looks so much like the popular ...

Milk Makeup’s cult-favourite Cooling Water Jelly Tint has returned, this time in pHreeze – a pH-reactive tint that gives ...

Ahead, more on the so-good-you-could-eat-it trend taking over this summer.

To put it simply: I was shocked at how good everything was. For the price, I wasn’t anticipating that it would quickly become ...

Similar to a blush stick but with a semi-translucent jelly-like texture, the Milk Makeup Jelly Tints deliver unique results, imparting a stained wash of color for the lips and cheeks. Made with ...

From liquid blush to long-lasting cream formulas, discover the best blush delivering on pigment, glow and staying power, ...

The inspiration for the new launch is Milk Makeup’s £22 Cooling Water Jelly Tint. Primark ’s rendition, which costs £3, is described as a “lip and cheek jelly tint with a fruity scent”.

The Milk Makeup range is not only a blush for your apples, but also doubles up as a lip stain. Between Spritz, Splash, Burst and Chill from the Cooling Water Jelly Tints, each tube will cost you a ...

Releasing with what felt like instant TikTok virality, the blush stick comes in four shades and, as the name suggests, has a soft, gelatinous texture. The product looks so much like the popular ...