KFC is targeting younger consumers by teaming up with navigational application Waze to lend the voice of brand mascot Colonel Harland Sanders, who will provide turn-by-turn GPS directions and ...

Have you heard of Colonel Sanders before? If you haven’t heard of him, you have definitely tried his time-tested recipes. At KFC. Yes, he is the old gentleman in the KFC logo. However being an ...

KFC's current ad campaign stars a cartoonish Colonel Sanders played by "Saturday Night Live" alumnus Darrell Hammond, but the fast-food icon was a real person who followed an unlikely path to ...

Sixteen years later and Northwestern readers are still starving for the colonel, having voted heavily in favor of KFC as the fast-food chain Oshkosh needs the most. The Northwestern had asked ...

KFC has been building the KFC Colonel KI IP for three years, hoping to transform its role from a brand sponsor to a peer in the e-sports field, and stand out from many e-sports sponsors to promote the ...

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China. Gaming has become a key marketing pillar ...