The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Kraft Heinz's potential spinoff of slower-growing brands such as Velveeta cheese is a risky last-ditch effort to boost ...

For Kraft Mac & Cheese’s newest release, the 87-year-old brand is taking a page from hip streetwear companies. Kraft Mac & Cheese is trying to maintain its dominance with flavor drops and new shapes ...

I n the world of boxed mac and cheese, two iconic brands dominate grocery store shelves: Kraft and Velveeta.But a new contender has entered the cheesy ring. Stouffer's, the brand known for frozen ...

Velveeta is introducing three ready-to-eat queso dips to make your party planning even easier. ... Looking to ‘Power-Up’ Your Kraft Mac & Cheese Dinner? Then This New Collaboration Is for You.