The CCI had acted on a complaint alleging that leading advertising firms, in collusion with IBDF, had fixed advertisement ...

The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The probe ...

We are less than a week away from the start of another season of the Indian Premier League, and the buzz is palpable. While ...

MS Dhoni wows fans with an 'Animal'-inspired ad ahead of IPL 2025. Directed by Sandeep Reddy Vanga, the viral video trends ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

As per BookMyShow, only entry tickets priced at Rs 3500 and Rs 5000 are available for purchase with all other seats sold out ...

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive ...

JioStar, broadcasting TATA IPL 2025, has announced 20 sponsors across various sectors. With advanced ad innovations like AI ...

IPL 2025 presents a lucrative opportunity for social media advertising, with revenue expected to reach ₹6,000-₹7,000 crore.

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...