The Indian Premier League 2025, starting Saturday, is poised to set new advertising revenue benchmarks, with broadcaster ...

In a recent interview with ET Now, Karan Taurani, an analyst from Elara Capital, shared his insights on what fans can expect ...

The tournament will be televised on the Star Sports network and the newly launched streaming service JioHotstar.

The Board of Control for Cricket in India (BCCI) is looking to place a ban on all forms of tobacco, alcohol and crypto ...

IPL begins tomorrow and if the details of the current investigation are made public during this ad season, ad revenue from ...

However, he adds that this will be a delicate balancing act since these categories are also important contributors to the ...

IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive ...

With IPL 2025 set to kick off on March 22, advertising revenues are projected to reach Rs 6,000-7,000 crore across TV, ...

GroupM, IPG, Publicis, and Dentsu control a significant share of media buying in India and their influence extends beyond ...