The Athletic takes a closer look at the link-up and what it means… GO DEEPER Liverpool announce multi-year Adidas kit deal This is a lucrative, significantly enhanced deal which, for a club of ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after leaving Nike and fans have already had a sneak peak of their new gear ...

Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012.

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, access to the Trefoil, and with funds from the deal aiding their team strength ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike. The club previously sported Adidas kits between 1985 to 1996 ...

Adidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit, promising a resurgence of the nostalgic vibes from the 1980s. The partnership, which marks a significant shift ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

Liverpool and Adidas will reunite from next season onwards and their first collection of kits for 2025/26 is to see Liverpool ...

The transition to adidas is expected to bring fresh excitement, not just in terms of kit aesthetics but also in global branding and commercial growth. With Liverpool’s worldwide fanbase ...

Liverpool’s connection with adidas is steeped in history, spanning two previous spells: 1985-1996 and 2006-2012. During these periods, the Reds lifted three top-flight league titles and three FA Cups, ...