Having twice run for U.S. Congress in Alabama in 2008 and 2010, Segall says his political career helped influence the message of Make It Rain. "We want it to be fun," says Segall.

The latest viral video on Youtube shows a woman allowing her two sons to throw money on her -- or rather, "make it rain" -- while she dances provocatively. The video starts innocently enough: mom ...

Just seven days ago, Make It Rain hadn't even made the Top 200 apps, and now it appears gamers can't get enough. As of Tuesday, the app had nearly 1.9 million users who had played nearly 30 ...

According to Segall, the studio spent around $10,000 to make "Make it Rain," and only about $1,000 toward marketing. It's been relying on word-of-mouth advertising to make a name for itself.