In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and universally flattering–was the makeup color of the moment.

Plum blush and lips are trending on TikTok. Here, three top artists reveal how to integrate the rich, moody shade into your daily makeup routine.

Blush, lip gloss, tint, and powder to nail the glowy, shiny, romantic Sugar Plum Fairy makeup look that's on social media right now.

Mally Roncal of Mally Beauty shows Kathie Lee and Hoda three great makeup looks for a girls’ night out: a plum smoky eye, liquid gold on the cheekbones for candlelit skin, and hot lip colors ...

How to wear plum eyeshadow, which is quickly becoming the season's biggest makeup trend.

She’s a birthday fairy princess. Hailey Bieber took to TikTok to show off her latest sure-to-go-viral makeup trend on Tuesday, giving fans a look at how she achieves “Nutcracker”-inspired ...