He won by playing it cool. Mayoral Dem primary winner Zohran Mamdani shot up in popularity with younger voters as comedians and influencers lambasted out-of-touch ex-Gov. Andrew Cuomo, Democratic ...

The rebuke arrives at a pivotal moment not just for Mamdani's campaign, but as Democrats nationwide wrestle with internal ...

Socialist Zohran Mamdani's New York City mayoral campaign has given over $3 million to a prominent media strategist with ties ...

New York Democratic mayoral nominee Zohran Mamdani has stoked a debate in the wider Democratic Party with his surprise ...

The business community in New York City is scrambling to figure out who to support in November's mayoral race, with many ...

The Democratic nominee's campaign for New York City mayor is a mirror image of Donald Trump's first presidential campaign.

There are lessons for Democrats from Zohran Mamdani's strategy of tapping into the frustrations of working-class families and ...

Zohran Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Mamdani’s marketing strategy wasn’t a fluke. His creative team, an agency called Melted Solids, ran the campaign like a media company. Co-founded by Anthony DiMieri and Debbie Saslaw (who have also ...

Pranjal Jain, a digital strategist who worked on influencer strategy for Harris’ vice presidential campaign in 2020, said Mamdani’s social presence “dismantles the ivory tower” that so ...

In exchange for $2,000 from the Mamdani campaign, ... Alyssa Cass, a partner at Sling Shot Strategies who ran Scott Stringer’s failed bid for mayor, gave props to Mamdani’s strategy.