In the traditional marketing mix model, a marketing plan would fall under the category of “promotion,” which is one of the “four Ps,” a term coined by Neil Borden to describe the marketing ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Marketing mix makes up the business plan of the company and if planned and executed well, it can contribute to the success of a business. The successful development and implementation of marketing ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self-service ...