The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has stood for the “American Athletic Conference,” but a recent rebrand ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Northmen will not be getting a new logo — or at least not yet. Public feedback about the proposed Yeti-like design was ...

The Defenders mascot goes beyond a name; it is a powerful symbol of strength, who we are, and who we are becoming.” ...

Madison Metropolitan School District high schools could have a new look. The district is proposing to rebrand all four high school’s mascot logos.

The Weedsport Warriors mascot and logo does not currently comply with the mandate, and the state says after this school year, districts that do not change their Native American mascots are at risk ...

As the Paris 2024 Olympics comes to a close, Newsweek is looking back at the best and worst Olympic logos and mascots of all time.

Political Pattie’s in Washington, D.C., removed the Republican elephant and Democratic donkey from its logo just after opening as critics bashed the new bar for showing the GOP mascot. Owners of ...

The agency posted a letter stating it would help redesign the school's logo and mascot and provide marketing support. However, this offer is contingent upon the school agreeing to adopt the ...

The district is letting students at Canton High School select a new mascot after the board retired the "Chiefs" mascot and arrowhead logo ...