The current McLaren logo, seen on a 675LT. Stearne theorizes that this "speedmark" was inspired by both the Marlboro chevron and the Speedy Kiwi, and looking at it, it's hard to disagree with him.

The shape evolved from two icons of McLaren’s past: the Marlboro logo and the kiwi bird. The tobacco company was largely responsible for bringing Ron Dennis‘ and Bruce McLaren’s firms ...

But McLaren’s is a history that reaches far beyond numbers in a record book. It’s had eras of F1 domination and titles courtesy of Emerson Fittipaldi, James Hunt, Niki Lauda, Prost, Ayrton ...

“Seeing the Senna logo on a McLaren is an amazing feeling,” said Senna’s nephew Bruno. “We have a rich history together as a family and as a team, and it is very important to us that the ...