Neglect qualitative data Web analytics is great for tracking quantitative metrics like traffic and conversions, but it doesn’t tell you why people are behaving the way they are.

Web site metrics and analytics are especially important to companies that are selling goods on their Web site. First, retail sites should be looking at conversion rate and average order value in ...

Metrics capture customer activity on a website or app in a more unified way, and they save marketers time mapping page elements to needed metrics. Fast forward to today’s Google Analytics GA4.

The combination will create an integrated data and investment management platform for trading cryptocurrencies.

Metrics & ROI - Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories.

Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your ...

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly ...

Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience. The post How to grow your organic reach with behavioral analytics insights ...

Talos has acquired Coin Metrics in a $100M deal aimed at unifying execution, analytics, and market data to serve institutional crypto investors.

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...