Track the right metrics There are countless metrics you can track in web analytics, but not all of them will be relevant. Focus on tracking the metrics which directly impact your bottom line, such ...

Metrics. Web metrics is the measurement of what's happening on the Internet itself. Had I only known that way back in 2002, when I wrote a book called Metrics (John Wiley & Sons). Fortunately, I was ...

Metrics capture customer activity on a website or app in a more unified way, and they save marketers time mapping page elements to needed metrics. Fast forward to today’s Google Analytics GA4.

As the Web has moved from being a technology pipe to a sales channel, companies need to update their Web measurement strategy with new metrics and analysis tools that can help them analyze ...

This particular piece focuses on the calculated metrics feature in Google Analytics (360), which we use to create metrics that don’t exist by default in GA. We’ll be sharing 24 recipes and ...

Your Web analytics tool, like Google Analytics, has a boatload of metrics in it (hurray!). A key performance indicator (KPI) is a metric that helps you understand how you are doing against your ...

Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on ...

When it comes to measuring the outcomes of these strategies, though, there are common SEO metrics, like keyword rankings and organic website traffic, and then there are SEO results.

Cut through the noise in 2020 and pay attention to these five all-important key metrics. Here’s what they mean, what you should look for and why you The Business Journals ...

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly ...