BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics' primary logo (left) and secondary logo (right) / (SportsLogos.net) Although they entered the NBA in 1949, the Celtics have used just six different primary logos, and only two ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

Emily Morgan is at it again, this time recreating the Boston Celtics logo to give it a fresh new look that has fans going wild. Skip to main content Skip to header right navigation ...

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

The Celtics have unveiled one of several tributes planned for the 2022–23 season in honor of the late Bill Russell, who died on July 31 at the age of 88. Boston announced Russell’s legendary ...

The team will be wearing the Amica logo on their jerseys for the 2024-25 NBA ... The Boston Celtics Shamrock Foundation aims to improve and increase access to high-quality early childhood ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.