It is the second NBA Store in the Middle East after Doha. Also, later this month, the league's first e-commerce site NBAStoreME.com dedicated to fans in the Middle East will be launched.

When we brought the first NBA games to Abu Dhabi in 2022, our goal was to have them catalyse basketball’s continued growth in the UAE and throughout the Middle East, where the game has a century ...

The National Basketball Association (NBA) and Al Mana Fashion Group have expanded a multiyear tie-up to open the first brick-and-mortar NBA Store in the UAE and the league’s first e-commerce site ...

It is considering the Middle East and Asia. The United Arab Emirates would make sense as a likely favorite to be that new hub, though the NBA has not settled on a choice yet. Advertisement ...

beIN EXTENDS BROADCAST AND DIGITAL PARTNERSHIP WITH NBA ACROSS THE MIDDLE EAST AND NORTH AFRICA THROUGH 2024-25 SEASON. beIN SPORTS to broadcast more than 400 live NBA basketball games.

Middle East nation buys stake in D.C. sports teams By Sean Keane | Last updated Jun 26, 2023 12:35 PM ET The Washington Wizards took on lots of salary this week.

The NBA’s popularity has continued to grow in the Middle East where games have aired since the late 1980′s. According to the Associated Press, Qatar’s sovereign wealth fund purchased a ...

The NBA has also confirmed AI will soon be used in the app to translate live games in real-time with various language options across Europe and the Middle East.

The NBA has appointed George Aivazoglou as General Manager for Europe and the Middle East, a strategic move aimed at enhancing the league's presence in these vital regions. With nearly 20 years of ...

Last season, subscriptions to NBA League Pass, which is available in the Middle East through both the NBA App and Starzplay, grew by more than 30 per cent in the UAE and 25 per cent across the ...