How important is this digital engagement for the NBA’s long-term strategy in the Middle East, and what other innovative business initiatives are you looking to explore in this market?

The NBA is closing development academies in Mexico and Australia as it shifts its development focus on other parts of the world. The academies are set to close this upcoming July.

Mohammad Al-Subaie, CEO of beIN MENA, said: “On the eve of the NBA’s return to the Middle East, we are proud to renew our broadcast partnership for another season.

The NBA’s popularity has continued to grow in the Middle East where games have aired since the late 1980′s. According to the Associated Press, Qatar’s sovereign wealth fund purchased a ...

The deal gives the Middle East nation another entry in American business in the nation's capital, as well as boosting the country's basketball credentials leading up to the tournament.

The National Basketball Association (NBA) and Al Mana Fashion Group have expanded a multiyear tie-up to open the first brick-and-mortar NBA Store in the UAE and the league’s first e-commerce site ...

Middle East “sportswashing” money has found America, and if the dirty money someday props up our favorite NBA, NFL or MLB team, well, it's our fault.

Dubai: The NBA is making significant strides in promoting basketball among young talents in the UAE and the Middle East. Neal Meyer, vice-president of Basketball Operations for Europe and the ...

The NBA has appointed George Aivazoglou as General Manager for Europe and the Middle East, a strategic move aimed at enhancing the league's presence in these vital regions. With nearly 20 years of ...

It is the second NBA Store in the Middle East after Doha. Also, later this month, the league's first e-commerce site NBAStoreME.com dedicated to fans in the Middle East will be launched.

How does the NBA view the potential for the Middle East to become a hub for global basketball? We want to play preseason games in Abu Dhabi for many years to come.