In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear complete with LeBron James' signature b ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James isn't just basketball famous, but he is legitimately famous even among non-sports fans. James is certainly one ...

Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie ...