Newcastle United brought in new haptic shirts to allow deaf fans in attendance the chance to feel the noise of St James' Park. For the first time ever in football, this technology was used during ...

Newcastle United fans who are deaf or have hearing loss will "feel" the noise at their next match for the first time through special shirts. Fans will be wearing the shirts, which will convert the ...

Sela, a pioneering destination and experiences organisation, has been the club's front-of-shirt partner since 2023. In the first year of this ground-breaking partnership, Sela used its expertise to ...

Sela, Newcastle United FC (NUFC) and the Royal National Institute for Deaf People (RNID) collaborated to deliver a world-first use of technology in sport to enhance the fan experience and increase ...