The comforting blue tins and tubes of Nivea are ubiquitous globally as the skincare brand and the positive power of human touch. So how does a brand that talks about our sense of touch and how ...
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ADWEEK on MSNHow Nivea is Using AI to Measure Creative EffectivenessIn 2025, the brand aims to test all of ... creative so important elements, like logos, are not blocked by platform widgets, ...
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