According to The New Yorker, The New York Times constructed the building at One Times Square as its headquarters in 1904, and staged a massive New Year's Eve firework display to celebrate.

Organizers practiced raising and lowering the ball before sending it up the 139-foot flagpole atop One Times Square. They also flipped the giant switch to check the kaleidoscope of colors put on ...

Times Square's biggest tourist draw is the annual New Year's Eve ball drop. Revelers crowd the area to see New York's famous Waterford crystal ball descend 77 feet from a pole on the One Times ...