How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

Arca Continental Coca-Cola Southwest Beverages’ planned $168 million North Texas expansion just became, in the parlance of ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

After the boycott due to rumors spread on social media, Coca Cola launched a direct and very traditional strategy ...