The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone ... Hex codes should be used when creating websites. Give your vendor the appropriate color swatch to ...

Spot colors, or solid inks specified with the Pantone Matching System, are used for conventional and screen printing. CMYK values are used for commercial color printing where ... used for Web ...

For a company that bases its whole product line on colours, it might seem odd to say that Pantone do not own or sell colours. Instead their product is in effect a colour matching service ...

Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.