Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

Marketing mix modeling (MMM) is not a new concept. It’s having a resurgence of sorts—for reasons I’m about to go into—but the first MMMs were in use as far back as the 1960s.

Cody Greco, CTO and cofounder at Prescient AI, loves working with great humans and building technology that saves them time and money. Most people grapple with multiple competing responsibilities ...