The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media investment group.

Commercials during the game in 2022 year cost an estimated 6.5 million dollars for a mere 30 seconds. While a lot of money, people tend to watch the commercials often more than the game itself, and many advertisers see a huge spike in sales and Internet traffic immediately following the broadcast.