Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...