The logo’s typography, on the other hand, is an official font. Called “Spencerian,” it has been associated with the brand since the 1900s. That said, the Coca-Cola label hasn’t always ...

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.