A study of 35 US-based participants concluded TikTok was "more appealing," according to Instagram documents. Read the report from the Facebook Papers.

In its own social strategy, Later found that engagement rates skyrocketed by nearly 500 percent after incorporating Reels. It’s obvious, through this kind of hard data, that Instagram is giving ...

Markerly, an influencer marketing agency, recently analyzed posts from 80 influencers and 10 brands on both TikTok and Instagram and found Reels is currently the best place for brands, whereas ...

"On Reels, participants frequently reported stopping the session because it was becoming stale, boring, or repetitive," the study said. "Sometimes it felt forced to hit the 10-minute study limit." ...

The maximum length for Instagram Reels is 90 seconds while YouTube Shorts can be 60 seconds long at the most. However, videos as short as 1 second are also quite popular. “Our research shows ...

The researchers also examined 60 profiles that post on both TikTok and Instagram Reels to compare content performance. An infographic (below) reveals the findings of the research and provides ...