Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future.

Inspired by their previous Winter Classic jerseys, driven by fan feedback and capping a process that stretched close to four years, the Blues unveiled a new primary logo and uniform on Tuesday ...

The St. Louis Blues beat the Chicago Blackhawks 6-2 in the Winter Classic at Wrigley Field in Chicago on Tuesday.

The newly-announced Blues jerseys and logos are more reminiscent of the club’s original look and one used during the 2017 Winter Classic. The Blue note is a slightly more compact and a brighter ...

The Blues broke from tradition and will have “St. Louis” emblazoned in yellow on a light blue stripe that sits on a beige base.

"It was absolutely vital," said Blues executive VP, chief revenue and marketing officer Steve Chapman. "It started in 2017 with the Winter Classic and just the feedback we received from not only ...

ST. LOUIS — Taking your first look at the St. Louis Blues jersey for the 2025 Winter Classic, you’ll notice something is missing. For the first time in the franchise’s 57-year history, there ...

The St. Louis Blues will meet the Chicago Blackhawks for the second time in the Discover NHL Winter Classic after previously meeting in 2017 at Busch Stadium - the Blues won 4-1. It is the first ...

The NHL on Wednesday unveiled the Chicago Blackhawks’ and St. Louis Blues’ jerseys for this year’s Winter Classic, which will be played at Chicago’s Wrigley Field on New Year’s Eve. Both ...

Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era.