Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The new primary logo was first featured on a Blues uniform as part of the most recent Winter Classic jerseys at Wrigley Field, placed on the shoulder as “St. Louis” was emblazoned across the ...

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future. Alton Telegraph Logo Hearst Newspapers Logo Skip to main content ...

The St. Louis Blues, ... of the club’s original look and one used during the 2017 Winter Classic. ... the Blues’ first change to their primary logo since 2009 with a nearly identical ...

"It was absolutely vital," said Blues executive VP, chief revenue and marketing officer Steve Chapman. "It started in 2017 with the Winter Classic and just the feedback we received from not only ...

Prior to the Winter Classic jersey, the Blues had only put “St. Louis” on the front of their jersey as a supporting figure. It was inside the note beginning in the mid-80s through the late 90s.

The St. Louis Blues notched a win at Tuesday’s NHL Winter Classic, but the annual outdoor game didn’t deliver a victory in viewership. Played at Wrigley Field in Chicago, Tuesday’s Winter ...

ST. LOUIS — Taking your first look at the St. Louis Blues jersey for the 2025 Winter Classic, you’ll notice something is missing. For the first time in the franchise’s 57-year history, there ...

The St. Louis Blues, ... circular Blues logo sign from the team’s ... one more reminiscent of the club’s original logo or the one used during the 2017 Winter Classic than the current logo. ...

The St. Louis Blues will meet the Chicago Blackhawks for the second time in the Discover NHL Winter Classic after previously meeting in 2017 at Busch Stadium - the Blues won 4-1.

The St. Louis Blues are set to take on the Chicago Blackhawks in the 2025 NHL Winter Classic at Wrigley Field on December 31, 2024. This outdoor showdown is more than just another game, it’s a ...

The St. Louis Blues home uniform is similar to the ones they wore in the 2017 Discover NHL Winter Classic against the Chicago Blackhawks at Busch Stadium. (St. Louis Blues courtesy photo) ...