Next June, He-Man will make his big and powerful comeback. The reboot Masters of the Universe movie, starring Nicholas ...

Hello Kitty, Kuromi, Cinnamoroll, and more get well-crafted tote bags from Sanrio for fans of kawaii on the go.

The Monchhichi Gingham Plushie Keychain is designed to coordinate with the Sanrio Hello Kitty Gingham Plushie Keychain, ...

As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

In a new series, Sanrio’s Gudetama, a success story of Japan’s character business, meets a rotting egg and considers their own expiration.

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, two amusement parks and even a maternity hospital.

Sanrio announced seven new pieces of Chococat merchandise will show up in Japan. Everything will appear on July 18, 2025. It’s all only confirmed for one region right now. However, these will ...

Are you egg-cited for the holidays? The sad-sack Santa Gudetama is coming to Sanrio Japanese Village in Los Angeles to meet his fans on weekends Dec. 2-17, and the Gudetama Holiday Shop will be ...

How Sanrio Leader Expanded Gift-Giving in Japan. Path to Hello Kitty Began In Tsuji's Kindergarten; ... Before World War II, birthday-party gift giving among Japanese children wasn't widespread.