I was driving north on Interstate 35 through Austin one recent afternoon when I passed a billboard for Shiner Bock ... familiar logo found on every can or bottle of Bock—a ruminant with large ...

The ad features the actor talking about going to a Texas bar and ordering a Texas beer as he uncaps and drinks a Shiner bottle and says hello to a puppy named Willie (the reference is obvious).

“Here, try this,” he said, handing me the bottle. I took a tentative sip ... Spoetzl Brewery & Distillery in Shiner – famous for its iconic Shiner Bock beer – has recently added a full ...