Toys “R” Us said that in addition to Sora, it used some corrective visual effects and an original music score. In February, OpenAI – the company behind the viral ChatGPT chatbot ...

Sora can generate videos that are about a minute long from text prompts. It’s not available to the public yet. The current state of Toys ‘R’ Us isn’t as rosy as its brand film makes it out ...

Retailer Toys R Us taps into AI-generated videos with its latest brand video, which uses OpenAI’s non-public generative AI video model Sora.. The video, made with Sora by ad agency Native ...

Toys "R" Us just released its first AI-generated ad using Sora, OpenAI's text-to-video tool. Sora is not yet publicly available, but the toy company's creative agency, Native Foreign, has "alpha ...

Video without actors. Toys "R" Us has teamed up with advertising agency Native Foreign to produce what it describes as "the first-ever brand film using OpenAI's new text-to-video tool, Sora.

The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created almost entirely by using OpenAI’s new text-to-video tool.. The company ...

By Samantha Murphy Kelly, CNN (CNN) — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions ...

By Samantha Murphy Kelly, CNN (CNN) — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions ...

By Samantha Murphy Kelly, CNN (CNN) — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions ...