Apple's ad campaigns make us want to be part of the club. After Microsoft launched Windows 3.0, bringing a graphical user interface to the masses, Apple fought back, touting the Mac's simplicity ...

Former Apple ad man Ken Segall on Steve Jobs, simplicity, and why an Apple car wouldn’t be so crazy Ken Segall wrote the book on how Apple simplified its business to become the most successful ...

Today we’re accustomed to over-the-top Super Bowl ads. But in 1984, the ads airing during the game were pretty routine soft drink and beer drek. Apple’s ad, titled ‘1984,’ was oh-so different.

How Steve Jobs Courted Hollywood. Long before Apple TV+ and iPhones, the late Apple co-founder carefully cultivated his brand in Hollywood, as seen through vintage Variety ads ...

Steve Jobs' handwritten ad of the Apple-1 computer is one of the rarest Apple collectors' items and it has fetched $175,759 at an auction.

An Apple-1 advertisement that was written by Steve Jobs recently sold for $175,759 at an auction hosted by RR Auction.The ad is a rough draft with specifications for the Apple-1 machine, along ...

According to Apple historian Corey Cohen, the tech specs of Jobs’ draft for the ad line up with the original ad for the Apple-1, which first appeared in the July 1976 issue of Interface Magazine.

Why Steve Jobs’s ad guru is wrong when he says that Apple ads have lost their edge. Ken Segall, the genius behind the “Think Different” campaign says that Apple’s current ads are boring now.

An original handwritten advertisement for the Apple-1 Computer, penned entirely by Steve Jobs, sold for US$175,759, according to Boston-based RR Auction. The historic artifact, a rough draft ...

There are no other brands like Apple, and there are no other CEOs and founders like Steve Jobs, and this is evidenced in the recent auction where a handwritten Apple-1 ad by the executive sold for ...