“No, no, no, no, man!” yells Tony Adame of Suavecito Pomade, barely containing his laughter. “Don't use that shot–ha, ha!” Adame, his brother Pete, and their business partner J-Bird ...

Hair pomade enjoyed its biggest popularity from the 1930s through the 1960s, ... Suavecito Pomade targeted a large chunk of the rockabilly scene by marketing directly to Latino customers.

Five years after he began experimenting with pomade recipes in the family breakfast nook, Adame and his band of brothers now have a company, Suavecito Inc., 13 employees, and a hair product that ...

Pete and Tony Adame and Jason Venable – the guys behind Suavecito pomade – were recognized during the Jan. 7 City Council meeting by members who described the entrepreneurs as Santa Ana ...

The pomade, named “Suavecito” (literally “smooth” in español, but akin to “hep cat” in Chicano Spanish) became a worldwide sensation. Last year, the company produced more than 6 ...

At the beginning of the pandemic shutdown, the owners of Suavecito, an Orange County-based pomade company, felt like their dreams of continuing their business were over. The date March 18, 2020 ...

The pomade, named “Suavecito” (literally “smooth” in español, but akin to “hep cat” in Chicano Spanish) became a worldwide sensation.Last year, the company produced more than 6 ...

Pomade-wearing hombres and rucas have been pining for Santa Ana-based hair-care brand Suavecito to open a brick-and-mortar for years, and that day is about to come. The flagship store, scheduled ...

DOUGLAS MRDEZA: The first product that I ever listed on Amazon was a hair pomade. The brand was Suavecito. And I was running a barber shop out of East Lansing, ordered a bit too much.