AI fashion models are here — and they're wearing H&M
Futurist and former model Sinead Bovell reacts to the news, and talks about some of the labour concerns around using AI in the fashion industry.
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
Gisele Bündchen Stars in Beachy Fashion Campaign, Her First Since Welcoming Baby with Joaquim Valente
The supermodel teamed up with Marc O’Polo for the brand's spring/summer 2025 collection Gisele Bündchen appears in her first fashion campaign since welcoming a son with boyfriend Joaquim Valente The ...
BBC on MSN11d
H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...
Vogue Business7d
Stockholm Fashion Week is making a comeback
Six years after it was abruptly cancelled, the Swedish event will return this June — and for the first time, it has ...
H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...