Taglines are generally held up as some of the best examples of distinctive brand assets, but they often underperform when it comes to distinctiveness metrics. Taglines are often held up as one of the ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

Lowell, MI — March 28, 2025 — The Lowell Area Chamber of Commerce is proud to announce the launch of its new brand and community-wide marketing slogan, “Your Story Starts Here,” a fresh ...