though its ad platform’s a mess; and TikTok’s developing AI-generated creators for advertising. This past weekend’s Super Bowl was different for a few reasons, particularly the presence of Taylor ...

What’s the strategy behind Temu’s Super Bowl ad buys designed for rapid growth and brand recognition, and what do System1’s Test Your Ad metrics tell us about whether it’s paid off? If you ended Super ...

Chinese online retailer Temu, whose “Shop like a billionaire” marketing campaign made its way to last year’s Super Bowl, has dramatically slashed its online ad spending in the U.S. and seen ...